About Us

The Neahj Brand was founded in 2019 by Jayla Jones with one mission: to help people feel confident, educated, and empowered in their natural beauty journey.

What began as a personal struggle quickly became a purpose.

While pursuing her Master’s in Accounting, Jayla found herself unfulfilled, discouraged, and searching for something deeper. At the same time, she was navigating her own natural hair journey after years of perms, sew-ins, and believing the harmful stereotypes surrounding tightly textured hair. Like many Black women, she struggled with confidence in her natural hair and lacked the education and products needed to properly care for it.

Determined to change that experience for herself and others, Jayla began researching ingredients and healthy hair practices to create a product that focused on overall hair health — not unrealistic promises. After developing and testing multiple formulas, she created a hair serum that delivered real results and sparked the beginning of The Neahj Brand.

Named in honor of her late grandmother, Shirley Jean Cox, The Neahj Brand stands for confidence, self-love, perseverance, and authenticity.

Today, the brand offers handcrafted haircare and bodycare products designed to help people feel good in their skin and confident in who they naturally are. The haircare line focuses on healthy hair, education, and empowering people — especially Black women and girls with kinky, curly, and coily textures — to embrace and understand their natural hair.

“Kinky Curly hair products made by a Kinky Curly hair girl just for you.”

The bodycare collection was inspired by Jayla’s battle with chronic eczema and her desire for soothing, natural products that were both effective and affordable. Combined with her love for fragrance, the collection evolved into luxurious body butters and oils designed to nourish the skin while pairing beautifully with perfumes for an elevated self-care experience.

Today, The Neahj Brand continues to grow as a faith-driven, community-centered business rooted in confidence, education, healing, and intentional self-care.